The Drop · Vol. 01

Wear the evidence.

Soft cotton, hard truths. Designed in-house, printed properly, shipped across Australia. The first drop isn't locked in yet — and you get a say in what we make.

Have your say ↓

The Lookbook · As Worn In The Wild

Modelled by real blokes.

No agencies. No abs. No retouching the dad bod. We asked some genuine, willing, slightly-too-keen blokes to bring the heat. They did their best. We're very proud.

An ordinary middle-aged Australian bloke posing in a charcoal Male By Nature tee in his backyard — **Trev, 54.** Wears the Original Tee to weddings, funerals and the occasional apology. Says it "goes with everything." It does not.

A big, tattooed, bald Australian bloke with arms crossed at his backyard BBQ in a charcoal Male By Nature tee — **Macca, 51.** Requested a medium. Macca is not a medium. The tee held on for dear life and so did we.

A tall, lanky older Australian bloke in socks and sandals blowing a kiss over the back fence in a charcoal Male By Nature tee — **Keith, 71.** Socks-and-sandals man. Blew the photographer a kiss unprompted. Available for future catalogues at mate's rates.

Real photos. Real blokes. The gear's a mock-up for now — get on the list and you'll be the first to wear the evidence.

Have Your Say

You pick the first drop.

We're not printing the lot at once. Tick everything you'd actually wear, wear out, or wrap around a cold one — the winners get made first.

✓ Pick as many as you like — go on, be greedy.

First Dibs

Want to know the second it lands?

Leave your email and we'll give you the nod the day the merch drops. We won't spam you — one email when it arrives, and that's it. We hate spam as much as you do.